Latest from Blog

Find your niche and put focus on design

in link

While design may seem like a luxury to many start-ups, the reality is that it can deliver very real returns.  A report by Sir George Cox for the UK Treasury in 2005 started with definitions of three key ingredients that could enhance business competitiveness: creativity, innovation, and design. Creativity, Cox said, is the inception of new ideas, approaches to problems or discovery of new opportunities. Innovation is the exploitation of these ideas. It transmits new ideas to the market in improved or entirely new products, services, methods and so on. Design is the thing that binds creativity and innovation together, giving form to new ideas. So, innovation occurs when a