Communicate how Surf Merchant Digital business navigates a route for their clients through uncharted waters, how they stand watch on the clifftop searching for swell lines on the horizon and signal to surfers down below when good waves are on the way.
Solution
As the company is analytic’s based I choose to represent this aspect in a contemporary way, whilst using the name “surf merchant” as inspiration to the form, I created an overall organic feel to the identity.
